The Untold Story of America’s Ranchers

Good Ranchers CEO Ben Spell joins Clay in the Nashville studio for a discussion which centers on how American ranchers are struggling due to a combination of policy changes and economic factors. He discusses country of origin labeling, just how much meat America imports — and why it’s critical to grow the herd of American livestock, which is at a 75-year low.

We understand why beef prices are a problem right now. Ground beef is averaging $6.89 a pound, up 57% since 2021, and that’s real pressure on American families.

But flooding the market with 300,000 metric tons of imported ground beef with no tariff for 90 days is not a solution… pic.twitter.com/G0seXBQnch

— Good Ranchers (@GoodRanchers) August 21, 2026